About us

Greencell is an experienced supplier of Fresh Fruit and Vegetables to the UK market. We are passionate about all we do and care about our relationships.  Our Fresh Produce experience combined with a sound financial base and lean business structure delivers consistent results and growth. This enables us to reinvest in our resources and source development resulting in new products, services and varieties.

We take time to fully understand each customer’s unique requirements and tailor our service to satisfy these needs and exceed their expectations of us.

We appreciate the needs and challenges that face our growers and suppliers from all over the world. The world of Fresh Produce is an exciting world. Fruit is exciting. Fruit is healthy. Fruit has to be tasty.

Optimally matching our suppliers’ needs with the demands of our customers is where we achieve our biggest successes. Delivering taste is key to what we do.

our strengths

  • The best people – the right people
  • A can do approach
  • The very best products
  • A sound financial base
  • A business with a flat structure
  • Technical excellence in all areas
  • Category management expertise

our customers

  • Retail
  • Government
  • Food services
  • Food processors
  • Wholesalers

our team

Close to 100 colleagues, working from three locations: Dartford, which is minutes from London, Spalding in the heart of the vegetable garden of England and our Technical office also based at Paddock Wood,  a team committed to do the very best for our suppliers and customers.

You can see members of our team of amazing people right here.

our business

Supplying outstanding, tasty and healthy fruit and vegetables, day in day out to a wide range of customers, consistently satisfying and exceeding demand in the exciting world of Fresh Produce.

our values

Honesty, Loyalty, Respect and Trust. Partnerships form the cornerstone of our way of working and reinforce our values. We firmly believe that relationships can only last when all parties are successful. At Greencell we create and manages win/win situations, adding value to our relationships.