Greencell is part of Westfalia Fruit Group which in turn is part of Hans Merensky Holdings which is governed by the Hans Merensky Trust.
Three locations for Greencell: Dartford, Spalding and Paddock Wood
Greencell operates from three sites in the UK; Dartford, Spalding and Paddock Wood. The ripening, packing and supply of avocados to major high street retailers and the wholesale markets is the predominate business.
Westfalia Fruit is recognised as being one of the largest growers of avocados world-wide with the reputation for supplying superior, organic, FairTrade & conventional quality fruit year round. Westfalia Fruit is a truly vertically integrated company operating oil and fruit processing plants producing avocado oils, guacamole and dried fruit. In addition to Greencell Westfalia Fruit also owns similar businesses in Europe; Comexa in France and Westfalia B.V. in Holland.
Hans Merensky Holdings is part of the Hans Merensky Trust; originally founded by Dr Hans Merensky a highly regarded geologist, scientist, conservationist and philanthropist; South Africa’s most famous prospector and geologist. In 1929 he established Westfalia Estates (Westfalia Fruit as it is today). His principles ensured that sustainability, humanitarian and ecological impact were key elements of the business. In 1949, prior to his death, The Hans Merensky Trust was created. This has ensured that the business corporate philosophy and culture today is a continuation of the humanitarian and personal beliefs of Dr Hans Merensky.
The strategic vision of the group is to be recognised as the leader in profitably growing, processing and marketing a range of products of excellence. These products are to be produced under sustainable and environmentally sound conditions through the application of research and development and to be acknowledged as a company of the highest integrity in all dealings and being socially responsible.
Greencell is an advanced member of the Ethical Trade Initiative (ETI), a member of the Association of Labour Providers and sources its own labour from GLA registered labour providers.
Greencell’s vision is for workers to be fairly treated and rewarded in working conditions that are safe and secure with the freedom to develop and grow their careers. Greencell aim to achieve this by working in close collaboration with its own growing operations and long term partner growers; clearly communicating the ETI base code requirements in a targeted fashion in line with the company’s short, medium and long term ethical objectives as described in Greencell’s ethical strategy.
Greencell’s ethical strategy has been developed following a thorough risk assessment of its supply base using a number of criteria to include Maplecroft and SEDEX risk assessment scores to produce an overall ethical RAG rating which informs what actions need to be taken for the benefit of the employees whether temporary or permanent within the agricultural sector.
Greencell produce an annual ethical report describing its progress against the objectives detailed in the ethical strategy for the Hans Merensky Executive Committee and for review by the ETI.