Why Greencell?

The Greencell team offers a wealth of experience and expertise in all areas throughout the fresh produce supply chain, starting with our International sourcing through to the UK consumer.

Greencell has deep rooted strong relationships as a First Mover

We have established deep rooted relationships with our supply base who, like us, are committed to providing year round continuity to meet the most exacting requirements. We take pride in fully understanding customer’s unique requirements and tailor our service to exceed their expectations. Greencell is very strong in building and maintaining relationships.

Greencell’s position in the trade is a “First Mover” within Citrus, Top Fruit, Avocado, Melon, Grape and Kiwi fruit product areas. As a strategy, we are committed to year-on-year growth within theses categories. Critical mechanics to this strategy are continual varietals development, swift product launches, seasonal timing, 100% availability and year round seamless supply. These efficiencies in the supply chain ensure competitive pricing and our EUREP Gap insistence at source fulfils both food safety and quality assurance requirements.

We are naturally proud of our company, our people, our suppliers, our customers and our ability to respond to the ever changing demands of the fresh produce industry.