Modern Slavery Statement

Modern Slavery Statement

  1. Introduction to Modern Slavery

This is Greencell’s fourth modern slavery statement following the introduction of the Modern Slavery Act 2015. Section 54 of the UK Modern Slavery Act (2015) requires commercial organisations operating in the UK with an annual turnover in excess of £36m to produce a ‘slavery and human trafficking statement for each financial year of the organisation’. The statement refers to our financial year ending 31st December 2019.

  1. Organisation’s Structure and Business

Greencell is part of Westfalia Fruit Group which in turn is part of Hans Merensky Holdings which is governed by the Hans Merensky Trust.

Greencell operates from two sites in the UK; Kings Hill and Spalding. The ripening, packing and supply of avocados to major high street retailers and the wholesale markets is the predominant business.

Westfalia Fruit is recognised as being one of the largest growers of avocados worldwide with the reputation for supplying superior, organic, Fairtrade & conventional quality fruit year-round. Westfalia Fruit is a truly vertically integrated company operating oil and fruit processing plants producing avocado oils, guacamole and dried fruit. Westfalia Fruit Group sales offices are in the UK, Europe, North America, Latin America and Southern Africa.

  1. Leadership

Greencell Managing Director and Senior Management team fully endorse this policy statement and work towards ensuring “Slavery and Human Trafficking is prevented within Greencell and its supply chain.

Elizabeth Williams, CSR Manager, is the nominated person responsible for ensuring that efforts are made to investigate and remediate the risk of Modern Slavery in Greencell’s business and supply chains.

  1. Supply Chain

Greencell has built long-term relationships, greater than 10 years, with many suppliers throughout the world to include South America, Africa and Europe. All products are sourced from approved nominated suppliers who pass Greencell’s stringent supplier approval verification process and meet Greencell’s high ethical expectations and standards within their own supply chains.

  1. Greencell Policy on Forced Labour

Greencell is committed to ensuring that there is no modern slavery or human trafficking within the supply chains or in any part of the business. Greencell’s modern slavery policies and procedures reflect Greencell’s commitment to acting ethically in all business activities and relationships. The policies and procedures are based on universally recognised standards such as the ETI Base Code, UN Guiding Principles on Human Rights and the UK Modern Slavery Act (2015).

Greencell is a “Full Member “of the Ethical Trading Initiative (ETI), A&B member of The Supplier Ethical Data Exchange (SEDEX), Members of Assured Labour Providers (ALP), Members of Sustainability Initiative of South Africa (SIZA) and members of the Spanish Ethical Trade Forum.

“Stronger Together” and “Unseen – Recognise and Report Modern Slavery” App posters are posted in Greencell pack house canteen along with a Labour Provider whistle blowing hotline poster. Greencell also has a Whistleblowing Policy which is detailed in the Employee Handbook. At induction all Greencell employees are shown a “Modern Slavery DVD”. Greencell also requires its Labour Providers to follow the same induction process.

Greencell has written robust policies and procedures describing how Greencell identify, evaluate and address modern slavery, to include;

  • Ethical Policy
  • Supplier Ethical Policy
  • Human Rights Policy Statement
  • Anti-Bribery and Corruption Policy
  • Health and Safety Policy
  • Whistleblowing policy
  • Equal Opportunities policy
  • Preventing Unseen Labour Exploitation Policy
  • Modern Slavery Guidance procedure
  • Policy on Forced Labour within the supply chain
  • Positive Work Environment Policy
  • Recruitment Procedure
  • Child Labour Policy
  1. Due Diligence and Risk Assessment

Greencell’s vision is for workers to be fairly treated and rewarded in working conditions that are safe and secure with the freedom to develop and grow their careers. Greencell aims to achieve this by working in close collaboration with its own growing operations, Westfalia Fruit, and long-term partner growers; clearly communicating the ETI base code requirements in a targeted fashion in line with the company’s short, medium and long-term ethical objectives, as described in Greencell’s ethical strategy. Greencell’s ethical strategy has been developed following a thorough risk assessment of its supply base. An overall ethical RAG rating informs what actions need to be taken where for the benefit of the employees whether temporary or permanent within the supply chain.

Greencell’s ethical, technical and buying teams meet formally with key suppliers, at least annually, to specifically discuss human trafficking and worker welfare in their supply chain. The CSR Manager and the Technical Team will visit the supplier’s premises; providing an opportunity to observe “business ethical activities, working conditions and carry out worker interviews to ensure suppliers are not breaching the ETI Base Code or Modern Slavery Act.

Greencell conduct careful assessments of prospective new supply chain partners to ensure that they meet the obligations set out in the ETI Base Code, UN Guiding Principles on Human Rights and the Modern Slavery Act.

Greencell keeps abreast of salient human rights issues by continuously monitoring the potential human trafficking risks within the supply chain and being active participants within the (ETI) Ethical Trading Initiative and Stronger Together Roadshows and Workshops.

  1. Supplier Adherence to Our Values and Ethics

Greencell operates a zero-tolerance approach to modern slavery and is committed to acting ethically and with integrity in all business activities and operations. Greencell is committed to implementing and enforcing effective systems and controls to ensure modern slavery is not taking place within its supply chain by exercising strong policies and procedures as part of a robust, developing, due diligence framework.

In accordance with section 54(4) of the Modern Slavery Act 2015; Greencell works with first-tier suppliers to ensure slavery and/or human trafficking is not taking place within their own supply chains. Each supplier signs Greencell’s “Policy on Forced Labour within the supply chain” demonstrating their commitment to identifying and eradicating anti-slavery and human trafficking.

Greencell is committed to carrying out business with suppliers who are working to ensure continuous improvements are made within their own operations and that of their supply chain.

  1. Labour Providers

Greencell has a robust governance process in place for our Labour providers which includes the following steps: –

  • Greencell will only work with Labour providers who are GLAA registered.
  • Greencell carries out 6 monthly GLAA active checks which gives immediate notification of any changes to the labour providers licence status.
  • Annual Labour Provider audits carried out by Greencell ethical team, to assess their ethical and legal compliance.
  • Monthly interviews are carried out with agency workers to help identify any indicators of modern slavery.
  • Annual 3rd party Labour Provider audits which includes interviews of random workers.
  • Service Level Agreements in place between Greencell and the Labour Provider.
  • Stronger Together training and implementation.
  1. Key performance indicators to measure effectiveness of steps being taken (KPIs)

Greencell tracks progression against our plans to prevent and tackle modern slavery through several KPI’s in the following areas: (3rd Party SMETA Audits, SEDEX, 2nd Party Ethical Audits, Whistleblowing Hotlines, Grievance mechanisms interviews and ETI Base Code Training)

  1. Training on modern slavery and trafficking

All Greencell employees receive awareness training in relation to Modern Slavery, employees who have a direct responsibility and involvement with the engagement of workers receive comprehensive modern slavery training.

  1. Embedding the principles

During 2020/21, Greencell will/have undertaken the following activities.

  • Key personnel attend Stronger Together – “Tackling Modern Slavery in UK Businesses” workshop and Stronger Together – “Tackling Modern Slavery in Global Supply Chains”.
  • Working with “Wider” who provide a Direct Working Reporting Toolkit. The toolkit delivers valuable insights into working lives and workers wellbeing who are situated in high risk countries.
  • In-company Social Systems Internal Auditor Training Course carried out by SGS for Greencell’s Technical Managers & Technologists.
  • Stronger Together toolkit to support Spanish businesses in the horticultural industry to deter, detect and deal with forced labour and other third-party hidden labour exploitation. This toolkit has been sent to Greencell suppliers in Spain to implement.
  • Stronger Together Tackling Modern Slavery in the UK online training for Greencell Packhouse and QC Supervisors.
  • Labour Provider questionnaire will be sent to suppliers who source workers from a Labour Agency.
  • 2nd Party Ethical Audits to be carried out on Greencell 3rd tier suppliers based in the UK who use Labour Providers
  • NGO sponsorship delivering “Ethical Trade Awareness Training” for Small-Scale farmers in East Africa.

This statement has been approved by Greencell’s Managing Director and is made in accordance with Section 54(1) of the Modern Slavery Act 2015.


Greencell has been working with our supply partners to achieve LEAF in all supply countries.

LEAF has promoted environmentally responsible farming since 1991. It helps farmers to produce high quality food with care and to high environmental standards. Wildlife areas are managed to provide natural habitat and food for wildlife. This, together with recycling, energy use, conservation and water efficiency are all priorities for LEAF. Pesticides and fertiliser applications are done in an integrated farm approach to limit use to when absolutely necessary.

This was restricted to growers in the UK until Waitrose became involved in implementing the scheme with their global supply base, this ensures Waitrose global suppliers are all working to the same standards. Westfalia in SOUTH AFRICA became the first farm outside of the UK to gain LEAF accreditation over 5 years ago. This year more of our international suppliers have followed their example with our supply partners in Chile, Israel and Peru having growers certified for Avocados. Our Italian Kiwi fruit has Leaf for 2010 and Chile should be certified for 2011.

We continue to work with our supplier to deliver high quality fruit sustainably and will continue to add growers to the LEAF marque to ensure they are all working to the highest environmental standards. More information on LEAF is available from www.

Zero Waste to Landfill

We are proud to announce that this month we achieved our goal of zero waste entering landfill sites as part of our ISO14000 accreditation. We have already been recycling high percentages of our waste for the past two years but were finally able to achieve zero waste as a result of a strategic partnership with a specialist licensed waste contractor.

Our War on Waste

At Holly Lodge, our operations centre, we have made several steps towards achieving zero landfill by targeting waste reduction, segregation and monitoring the weight of disposed products.

After just nine months we are down to less than 3% landfill, approximately 24 tons per annum. All waste fruit is composted locally with wood, metal, plastic and card all being separated and recycled. To make a further reduction we will also use a waste-to-fuel solution available locally.

This project has given everyone on site the opportunity to make a contribution and has unearthed some very enthusiastic environmental champions.

With our internal projects underway, the focus will now be extended to the supply chain, where we believe there are many opportunities to enhance our environmental performance.

Ethical Trading Initiative

Greencell, as members of the ETI, is proud to announce that it has instigated an in house training programme for commercial staff to raise awareness in the essentials of ethical trade, the business case and the impact of purchasing practices. The aim is to provide participants with a practical understanding of the key issues and concepts in ethical trade and the essential building blocks of an ethical trade strategy. Part of the training will demonstrate, using case studies and examples, how to build ethical trade into everyday working. These training sessions will commence in November.

By the end of the session participants will be able to:

  • Define ethical trade
  • Identify the advantages of ethical trade and communicate those to different stakeholders
  • Recognise the contents of the ETI Base Code and some of the challenges in its implementation
  • Identify and compare the stages and actors in different supply chains
  • Identify different approaches to tackling workers’ conditions, with particular reference to purchasing practices

This further demonstrates Greencell’s commitment to the ETI Base Code and driving these principles throughout its supply base.