New gourmet GEM® avocado to dazzle Tesco shoppers

Not content to rest on the laurels of its ‘superfruit’ moniker, the GEM® avocado has been introduced in the UK by multinational Westfalia Fruit to deliver even greater eating pleasure to avocado lovers.

Those shopping at select Tesco stores from today can, for a limited period only, get their hands on this premium, perfectly-ripened ‘gourmet’ avocado – easily recognised for its characteristic yellow lenticels or speckles on the dark skin of the ripe fruit.

Independent tasting panels have confirmed that British consumers love the smooth flesh of the GEM® with its creamy, melt-in-the-mouth texture, and they enjoy its slightly sweet taste and subtle nutty aroma. Other great features include GEM®’s thicker skin, which allows the flesh to be easily scooped out with a spoon.

Destined to become the darling of chefs, domestic goddesses and foodie fanatics, the GEM® avocado delivers an outstanding eating experience while its versatility makes it ideal for use in recipes ranging from the ubiquitous avocado toast to exotic entrées, magnificent mains and the most delectable of creamy desserts.

GEM​® is currently farmed by an elite group of licensed growers throughout the world. The fruit is hand-picked to ensure it remains in optimal condition.

Head of Corporate Communications for Westfalia, Julia Tew, said:

“We’re extremely excited to be able to offer UK consumers this premium avocado, which will be on Tesco shelves for a limited period this month. We’re convinced that GEM® is going to become a household name for discerning avocado lovers and look forward to being able to deliver more of this gourmet fruit in the coming seasons.”

The GEM® packs are available from today until stocks run out.

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GEM avocados hanging on the tree.

A GEM planting in the Eastern Cape of South Africa.